Content

typewriter-once-upon-a-time

Once Upon a Time…..

Published on | by eilis

If you have read any marketing literature from the 80′s and 90′s, there’s a strong chance you would have read about the 4 P’s, 5 P’s and all the other P theories of the time. I’ve ... Read More →


SEO

To Be or Not To Be

To be or not to be. SEO friendly descriptions

Published on | by eilis

The SEO  debate has been a frequent topic within my ‘digital marketing’ colleagues in recent months. The problem is, I believe that it’s much more valuable to focus your efforts to create captivating, relevant and useful content that will appeal ... Read More →


Women

Gloria Swanson

Women’s rights, quotas and conferences

Published on | by eilis

This post has been dancing in my head for a long time. The last few conferences held in Dublin over the past two years have been targeted by ‘female inclusion’ campaigners. I followed on Twitter how ... Read More →


Web Summit

Tictail

Web Summit Spark of Genius Final

Published on | by eilis

There are few things that exhilarate me as much as watching and listening to bright and passionate people with drive, enthusiasm and dedication. I was lucky to witness The Electric Ireland Spark of Genius Final at ... Read More →


Small Business

screamingFLtheater

A letter to Santa (kind of…)

Published on | by eilis

Dear Christmas Shopper, I hope this letter finds you well. As the season is quickly falling upon us, I’d like to ask you a significant favour…… This year, if you are planning to buy gifts from ... Read More →


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