PENCIL http://pencil.ie Sat, 25 May 2013 17:05:07 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 The proof is in the pudding http://pencil.ie/the-proof-is-in-the-pudding/ http://pencil.ie/the-proof-is-in-the-pudding/#comments Sat, 25 May 2013 09:22:54 +0000 eilis http://pencil.ie/?p=1185 “Art and science have their meeting point in method.” I recently read this quote by Edward George Earl Bulwer-Lytton, and shamefully snatched it from a piece written by Becky Wang, Head of Data Strategy atDroga5, on Fast Co. Create regarding Hitmen, Data and Creativity. Without sounding too ‘Oprahesque’ it was somewhat a revelation. For years now, I

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]]> http://pencil.ie/the-proof-is-in-the-pudding/feed/ 0 Reading Now: Quiet by Susan Cain http://pencil.ie/reading-now-quiet/ http://pencil.ie/reading-now-quiet/#comments Fri, 19 Apr 2013 11:28:52 +0000 eilis http://pencil.ie/?p=1146 Quiet. The Power Of Introverts in a World that Can’t Stop Talking

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]]> http://pencil.ie/reading-now-quiet/feed/ 0 To be or not to be. SEO friendly descriptions http://pencil.ie/to-be-or-not-to-be-seo-friendly-descriptions/ http://pencil.ie/to-be-or-not-to-be-seo-friendly-descriptions/#comments Fri, 12 Apr 2013 19:09:40 +0000 eilis http://pencil.ie/?p=1005 The SEO  debate has been a frequent topic within my ‘digital marketing’ colleagues in recent months. The problem is, I believe that it’s much more valuable to focus your efforts to create captivating, relevant and useful content that will appeal to your target audience, than to ‘follow by the book’ the rules written by many SEO experts on how

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]]> http://pencil.ie/to-be-or-not-to-be-seo-friendly-descriptions/feed/ 0 Once Upon a Time….. http://pencil.ie/once-upon-a-time/ http://pencil.ie/once-upon-a-time/#comments Thu, 20 Dec 2012 10:35:11 +0000 eilis http://pencil.ie/?p=1075 If you have read any marketing literature from the 80′s and 90′s, there’s a strong chance you would have read about the 4 P’s, 5 P’s and all the other P theories of the time. I’ve even read the P’s keep adding to the list and now they’re 9! We have come a long way

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]]> http://pencil.ie/once-upon-a-time/feed/ 0 Women’s rights, quotas and conferences http://pencil.ie/womens-rights-quotas-and-conferences/ http://pencil.ie/womens-rights-quotas-and-conferences/#comments Fri, 26 Oct 2012 16:49:47 +0000 eilis http://pencil.ie/?p=910 This post has been dancing in my head for a long time. The last few conferences held in Dublin over the past two years have been targeted by ‘female inclusion’ campaigners. I followed on Twitter how the Web Summit was accused last year of being a boys club and similar attacks were directed to OFFSET

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