Pencil draws the insights
Pencil is a software services and development company. Founded in 2022, by a small team with 40 years of combined industry expertise. We deliver solutions and results informed by the latest market developments. Curiosity drives us, research is our passion. Empowering your team is our goal.
How we draw insights
Hands on experience
We go beyond the hype and spin. We get deep into how products actually work.
Holistic intelligence gathering
Competitor strategies monitored and synthesized to inform positioning gaps and opportunities.
Live event tracking
Who showed up best at the industry event? What’s landing with the audience? We bring you the freshest, most comprehensive insights.